About / The Short Version
It Is All One Job.
I build products that organize overlooked markets, and then I run them. I do the strategy, the brand, the photography, and the code myself. Not because I want to prove something, but because the result holds together better when one person makes all of it.
There are four of them right now. Three are in fragrance. One is in financial market research, which is how I know the method travels.
How I Got Here
I kept building the thing I wanted and could not find.
I started as a photographer. Then I made perfume, which is where I learned what it costs to actually sell something you made with your hands. MYCCA is my own house. I wrote the formulas and shot the bottles.
Running it taught me the real problem, and it was not the product. It was that the information a small brand needs to make good decisions is scattered across forums, newsletters, and suppliers who will not sell you less than five kilos. Nobody had organized any of it because organizing it is unglamorous work.
So I built the thing I wanted. Then I built it again for a different part of the same problem. Then again. Then I built one in an industry I had no personal stake in, to find out whether the method was real or whether I had just gotten lucky in perfume.
It was real. That is the whole story, and it is why I can now do it for other people.
What I Am Drawn To
The things that keep pulling me back.
- Markets that are bigger and deeper on the inside than they look from outside.
- Things made by hand that still need a real business underneath them.
- Smell, because it is the one part of a brand you cannot fake.
- Los Angeles light.
The Other Half
The pictures are not a side project.
Every product I have built, I also photographed. It is not decoration bolted on at the end. It is the reason a two person brand can look like it belongs next to a much bigger one.
It is also the part of my service that nobody else selling strategy can do. A consultant hands you a document. I can hand you the document and the pictures of what it looks like when it is built.
A photograph should say something, not just record it.
My own perfume house, shot by me.
Taking things away until only what matters is left.
Before You Email
Make sure this is the right fit.
This works if
- You have a market position you have not turned into a product yet
- You have data, an audience, or expertise and no way to charge for it
- You want one person to own the whole thing
- You can move in weeks
This does not work if
- You want a website
- You are shopping on price
- You have already decided what it should look like
- You need a team, not a person
Start