Services / Three Ways In
Same work at three depths. Most projects start with The Read, because it is the cheapest way for both of us to find out if the bigger one is worth doing.
I have built four products of my own and I run all four of them. What you are hiring is the judgment that came out of that, plus the hands to do the work.
Service 01 / $12,500 / Two weeks
What to build, how it makes money, and pictures of what it looks like.
You have a market position, an audience, or a pile of expertise, and no product that earns on its own. The Read tells you exactly what to build and how it pays.
You get four things.
Service 02 / From $50,000 / Six to ten weeks
The product, the brand, the pictures, and the code. Launched.
A weekly intelligence product for your industry, plus the machine that produces it. The data pipeline, the report format, the subscriber flow, the pricing, and the launch site. I have shipped this twice, in two unrelated markets: Scent Report for perfume brands, Alpha Signal Report for self-directed investors.
A marketplace or commerce product. Listings, seller pages, categories, payouts, the take rate, and the trust mechanics that make people actually use it. CheckoutFirst and Olfactory Archive are two examples of this set up.
The brand and the naming where it is needed, the photography, the interface, the code, the launch, and documentation at handoff so your team can run it without me.
You would otherwise hire a strategist, a photographer, a designer, and a developer, then spend the whole project keeping four people aligned and paying for the gaps between them. I am more efficient than that, and the result holds together because one person made all of it. Nothing gets lost in a handoff when there is no handoff.
Service 03 / $4,500 a month / Three month minimum
Your work, my eye, every month.
For people who already have the plan and want someone with experience looking at the execution before it ships.
Selective
For one or two founders a year, I will take a reduced fee plus equity or revenue share. This is not for everyone and I choose carefully. If the size of the outcome is the interesting part of your pitch, say so in the first email.
Questions
If you are not certain what the product should be, start with The Read. If you already know and you need it built, go straight to The Build. If you have a plan and a team and you want judgment on top, that is On Call.
Yes. Three of my products are in fragrance and one is in financial market research, which is where the method proved it travels. What matters is not the industry, it is whether the useful information in it is scattered.
Yes, and I will tell you before we scope anything if I think your existing stack is the wrong place to build on.
Documentation and a walkthrough, so you or your team can run it without me. On Call is there if you want me to stay close.
The Read is paid in full up front. Builds are 50% to hold the slot and 50% on delivery. On Call is monthly with a three month minimum.
No. Two builds a quarter is the real capacity, so every slot has to be worth the quarter it takes up.
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